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Ezine publishers today use any one or more of the 3 most commonly used Ezine formats which I am about to describe to you in this article.

Ultimately, you can decide which format is best for you, though each winning format has its pros and cons.

The text Ezine is the most commonly published. The advantages of this format is that you do not need to know html, and is the fastest of the 3 formats.

HTML Ezines require a certain degree of HTML skills on your part and more time, you can add more sophisticated features to your Ezine issues, making them more appealing to your subscriber thus increases your readership value, something that text Ezines do not have.

You can decorate your Ezine format, change your fonts, include pictures, and more. However, HTML Ezines are more likely to get trapped into spam filters before they reach their subscribers’ inboxes.

The third and least used among the 3 formats is the PDF Ezine. Publishing your Ezine in PDF format can consume a lot of time and effort on your part.

Due to the commitment, PDF Ezines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF Ezine issue and allow your subscribers to pass the Ezine issue around.

The format that I prefer is to send out a text email informing subscribers that the latest issue is online and give them the link to the html page online.
This means that I am not filling their inboxes with large emails, and I can make the ezine as fancy as I want.